COVID has accelerated consumers adoption of digital purchasing and expectations set by online retailers are now overflowing into other sectors. In 2020, online vehicle sales reached 2.3 million to 2.5 million units, a 100% growth rate from 2019.
In the report Digitalisation: An Unstoppable Force in Automotive Retailing and Aftersales, commissioned by Keyloop, research shows consumers appetite for digital solutions in the car purchasing journey and dives into how dealerships can adapt to meet the rowing expectations.
- 88% of of car buyers use online research when shortlisting vehicles
- 38% of car buyers don’t believe a dealership visit is necessary when purchasing a vehicle
- 62% of car owners would prefer to book a service online
Download the report to find out how your dealership can adapt for omni-channel buyers.