Farmer Motor Group is a well-known success story in the Bay. Since Peter Farmer started out with Bay Nissan in 1991, the Tauranga business has grown to include 13 brands, 150 team members and three sites.

The group has sought to set itself apart in the industry and does so through its prioritisation of the customer experience. Every step of the way they strive to make the experience easy for customers, from their one-stop-shop dealership and aftercare services, their onsite café and their multitude of courtesy transport options. Taking their bookings online was the next step in this journey for customer experience excellence.

Case study highlights:

• Why Farmer Motor Group chose Service Online
• Milestones of implementation
• ROI of implementing Service Online

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